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QLS > Knowledge Centre > Ethics > Advertising

Advertising

The general rules for solicitors’ advertising are in s36 of the Solicitors Rules 2007. Essentially advertising must not be false, misleading, deceptive, vulgar, sensational or disreputable. There are also restrictions in s36 on claims to be a specialist.

For personal injury advertising the rules are in Chapter 3 Part 1 of the Personal Injuries Proceedings Act 2002. The Legal Services Commission has issued a number of guidelines on these provisions.

Related Resources

FAQ
  • Are there any rules against touting or “ambulance chasing”?
  • Can I claim to be a specialist or expert?
  • Can I distribute advertising flyers around a particular neighbourhood or locality?
  • What about advertising “no win no fee”?
  • What are the rules about advertising for personal injury work?
  • What are the rules about advertising specialist accreditation?
  • What are the rules about solicitors’ advertising generally?
  • What is being done to enforce the personal injury advertising rules?
  • Whose details can appear on my law practice’s letterhead and business cards?
Materials
  • ABA Opinion 10-457: Lawyer Websites
  • Guidelines for the advertising of legal services - Fed Govt - July 1996
  • N. Watt Advertising - Proctor July 2008

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